The Hungarian tech company that solves America’s problem of unpaid parking fees

The Hungarian tech company that solves America’s problem of unpaid parking fees

In a joint development project with the American PRRS, Asura Technologies is launching a parking enforcement automation system to help identify drivers with unpaid parking fees.

Asura Technologies is a video analytics company established in 2017 in Budapest that develops AI-based vehicle recognition technology for parking, traffic, and security applications. Currently, the company is working on a joint project with the company PRRS (Parking Revenue Recovery Services) to introduce frictionless parking enforcement automation in the United States where there is a growing demand for such technologies.

PRRS is a US-based company that provides parking enforcement and collection services to the parking industry. According to Promotions, there are over 400 parking lots in the United States under the supervision of PRRS.

Once the pilot phase is completed, the new system will be in operation in 10 parking lots in Denver from the beginning of October, but the plan is to have the system installed in over 70 locations in the US by the spring of 2021, including Cincinnati, Detroit, and Chicago.

As Máté Kiss Gy., CEO of Asura Technologies, says, together with their partner, the company is providing a pioneer solution in the United States, and their goal in the middle term is to introduce this solution in Hungary and the rest of Europe as well.

Asura’s parking enforcement automation is assisted with cameras that are installed at the entrance and exit of parking lots, to identify vehicles by the licence plate. For outgoing vehicles, the system performs a query on the vehicle’s waiting time and payment status, and if there is any due payment, the system draws the owner’s details from the vehicle register to send out the automatically generated fine.

Asura’s technology has minimal installation costs and provides a potential solution for minimising the loss of revenue parking operators suffering from using insufficient systems. As Promotions writes, the method is also very convenient in that it does not require any personal interaction between the driver and the operator.